Legend Housewares was established in March 1996 with the view to creating an alternative to the traditional suppliers of household kitchenware in Southern Africa. Our vision was to supply a quality yet affordable range of kitchenware to specific retail market segments. We focused on offering new and innovative product ranges and this has been maintained over the years by constantly updating our ranges and bringing the latest trends to the market.

The company has grown substantially from it’s small beginnings, and with that growth we have created a dynamic management team and staff compliment, who are committed to supplying a consistently high level of service through our divisions of sales, marketing, administration, procurement and logistics. We have an extensive sales & distribution network throughout South Africa, as well as in Namibia and Botswana.

Legend Housewares now has three of it’s own brands in the Southern African market, namely Legend, Home Options and Snappy. In addition to these brands we also represent several international brands such as, Trudeau, Lock & Lock, Fagor, Simplehuman and Neoflam with Microban.